An important characteristic of those whom you are coaching, educating, or leading whether you are a coach, teacher, or employer are generational differences. The students who are graduating from college are now entering a workforce in which there could be four or more generations working for the same company. This is challenging and at the same time exciting. However, it is important to confront two fundamental assumptions that each generation makes about the younger generations entering a given organization. Cam Marston, in his 2007 book, Motivating the ‘What’s in it for Me’ Workforce, highlights these two assumptions. First, the senior
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